TOYOTA  The aim for this commercial was to show the new special features of two new model cars: xB and xD Scion. They just wanted a simple idea where the car drives around the city of Los Angeles. We came up with a “lo-fi” treatment where we built all the settings by using cut outs integrated in post production with digital animation.

Director  Sergi Sanchez, Youaresooverrated
Production  Amautalab
Animation & composition  S. Sanchez, Ginjol
Cameraman  Jorge García Díaz

 

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