TOYOTA The aim for this commercial was to show the new special features of two new model cars: xB and xD Scion. They just wanted a simple idea where the car drives around the city of Los Angeles. We came up with a “lo-fi” treatment where we built all the settings by using cut outs integrated in post production with digital animation.
Director Sergi Sanchez, Youaresooverrated
Animation & composition S. Sanchez, Ginjol
Cameraman Jorge García Díaz